- Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
What You Will Learn:
> Introduction to search engine optimization (SEO).
> How to research and select appropriate keywords to target.
> How to successfully integrate search keywords within your web site
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> How to optimize each page of your web site step-by-step.
> How to create effective Page Title Tags.
> How to create an effective and optimized META Description Tag.
> How to create an effective and optimized META Keywords Tag.
> Overview of various important search engines and directories.
> How to submit your site to important search directories.
> How to submit your site to crawler-based search engines.
> An overview of what search engines consider to be "spam".
> Web design elements to avoid ensuring your site is search engine
compatible.
> How to monitor your search rankings and site traffic.
Who Should Take This SEO Course?
> Marketing executives entrusted with the responsibility of promoting their
company's web sites or clients' web sites.
> Small business owners wanting to learn how to promote their web sites
on the search engines.
> Owners of e-commerce sites that want to increase their site's visitor to
customer conversion ratios. > Web site designers wanting to offer search engine marketing services to
their clients.
> Search engine optimizers (SEO) or search engine marketers (SEM)
wanting to improve their industry skills.
> Webmasters intended to increase traffic of their web sites via search
engines.
> Persons interested to learn how to optimize web sites for search engines
in preparation for starting their own search engine optimization business
or applying for a job as an SEO expert or SEM expert in any organization.
Basics Course:
> Internet and Search Engine Basics
> Internet Marketing
> Importance of Internet Marketing
> Types of Internet Marketing Methods
> Importance of Search Engines
> SEO is an Art or Science
> How the search engine works?
> Understanding the SERP
> Using Search Operators
> Google Search Engine Architecture
> Search Engine Algorithms
> Google Algorithm Updates
> Page Rank Technology
> Panda Update and its Importance
> Latest Updates about SEO Algorithms
> Google Web Masters Tools
Keywords Research and Analysis:
> Introduction to Keyword Research
> Business Analysis
> Types of Keywords
> Keyword Research Methodology
> Keywords Analysis Tools
> Competition Analysis
> Preparing a Keyword List for Project
> Localized Keywords Research
Advance Course
On-Page Optimization (Onsite)
> Basics of Website Designing / Development
> Essentials of good website designing
> HTML Basics for SEO
> Usability and User Experience in Website
> Onsite Optimization Basics
Importance of Domain Names and Value
> Domain Selection
> Website Structure and Navigation Menu Optimization
> Coding Best Practices
> Filename Optimization
> Title Tag Optimization
> Keywords
> Keyword Density Analysis
> Keywords Research in Various Search Engines
> Meta Tags
> Meta Tags Optimization
> Headers Optimization
> SEO Content Writing
> Optimizing SEO content
> Page Speed Optimization Tool
> Anchor Links Optimization
> Internal Link Strategy
> Iframes / Frames effects on SEO
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> Header and footer
> Header optimization with tag line or catch line
> Footer Optimization
> Creating an HTML and XML sitemaps
> URL Rewriting Techniques (301, 302)
> Canonical / 404 Implementation
> HTML Validation using W3C
> Google SEO Guidelines
> Search Engines V/S directory
> Major search engines and directories
> Google Page Rank
> Google Sandbox effect
> Website Architecture
> Hosting Selection
> How the Search Engine works
> Heat map of Home page
> Description
> Creating Robots file
> Creating sitemaps
> Image tag optimization
> Image Importance
> Anchor Text
> URL renaming/re-writing
> Google webmaster tools
> Yahoo Feed Submission
Keywords Research and Analysis
> SWOT Analysis of Website
> Target segmentation
> Keyword Research
> Competitor Analysis
> Finding Right Appropriate Keywords.
Off Page Optimization
> Submission to search engines
> Introduction to Offsite Optimization
> Local marketing of websites depending on locations
> Promoting Subsequent pages of the website
> Black Hat / White Hat / Grey Hat SEO
> Submission to Relevant Directories
> Linking Building Methodology
> Types of Linking Methods
> Free Links / Paid Links
> Directory Submission
> Blog Submission
> Free Classifieds
> Forums
> Forum Signatures and Commenting
> Press Releases
> Video optimization
> Link Building
> How to promote home
> Directory Submissions for SEO
> Social Bookmarking
> Local Business Listing (Local SEO)
> Classifieds Posting
> Using Blogs for SEO
> Blog Commenting
> Press Release Submission
> Article Submissions
> Video Submissions
> Social Media Optimization Techniques (Basics)
> RSS Feeds Submissions
> Tracking the Links and Page Rank
> Question and Answers
Dynamic Website SEO
> Difference between Dynamic and Static Sites
> SEO for Word press (SEO Widgets)
> SEO for Joomla ( Joomla SEO Plug-in)
> SEO for BlogSpot
> How to optimize the Flash Websites
Google Adsense
> Google Ad sense Training
> Affiliate Marketing Training
> Google Analytics Training
> Social Media Optimization (SMO) Training
> My space Training
> Creating Buzz Training
> Face book Training
> Twitter Training
> Linked in Training
> Developing Marketing Strategies for SMO Training
> URL Shortening Tools
> Using Tools and Applications for SMO
> Social Bookmarking Training
> Viral Marketing For You tube
Reports and Management
> Website Position Analysis in various search engines
> Introduction to Google Analytics in details
> Installing Google Analytics
> Basics of Google Analytics
> Visitors Reports
> Geographic Reports
> Traffic Sources Reports
> Keywords Reports
> Your Goals and Conversions
