SMO = Social Media Optimization / Search Marketing Optimization
- What is Social Media Optimization? A process of optimizing your site/blog to be more visible in social media searches and sites, more easily linked by other sites, and more frequently discussed online in blog posts and other social media.
> How to Implement Social Media Optimization
> A Case Study of SMO
> Using Typepad for Marketing
> A Checklist for Marketing Blog Posts
> Increase your linkability
> Make tagging and bookmarking easy
> Reward inbound links
> Help your content travel
> Encourage the mashup
> Update your content as
often as possible
> Create sticky content
features
– Downloads
– Lists/Rules
> Use catchy headlines
and branding
> Follow the Permalink
conventions
SMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.
When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.
